The penthouse of 2026 is no longer just “the top floor.” It is a private sanctuary that rivals the most expensive villas in the world. At Zamelect Properties, we are seeing a shift toward “Ultra-Customization,” where buyers are involved in the design of their Zamzam Dubai property from the shell-and-core stage.
The “Vansion” Concept
HNWIs are now looking for “Vansions”—villas in the sky. This means double-height ceilings, private infinity pools that cantilever over the edge of the building, and internal elevators. Zam properties at this level must offer 360-degree views of the skyline to even be considered “prime.”
High-Tech and High-Service
A modern penthouse must act as a 5-star hotel. Zamzam Properties notes that buyers are demanding dedicated staff quarters, private wine cellars, and “Car Galleries” that allow them to park their supercars inside their living room via specialized elevators.
Branding and Prestige
The most successful Zam zam properties in this segment are branded residences. Whether it’s Bugatti or Ritz-Carlton, the brand provides a lifestyle guarantee. Zam zam Dubai Properties in this ultra-niche segment are currently seeing the highest price-per-square-foot records in the history of the city.